Congratulations to the Self Improvement Giveaway
The Self Improvement Giveaway closed today, and it deserves more than a passing comment. Stephanie Mulac, Gary Simpson and Rodger Hyatt deserve a hearty congratulations for a superb Giveaway event.
Not only did they gather the largest and broadest array of products for members to download, they found a way to effectively encourage their joint venture partners to promote the event like not other Giveaway in my memory.
Now do to a glitch with my password I almost didn’t get my gift in, and didn’t do any advance promotion for JV partners on this one. I wish I had, because it would be a lot easier getting people to do another one after they saw the success of this one.
I also didn’t buy the upgrade, so my last minute gift didn’t get the favorable placement that an upgrade brings. I still did double the opt ins of any recent event. Why, because the sponsors made it worth while for not just the top handful of sponsors to win prizes, but made it worth while for the rest of the pack to recruit at least 50 members.
Now as I said I missed out on the front end, but the sponsors also made an extraordinary effort there as well. They even made it possible for new people who didn’t have a product to buy there services to get one created for them. Now yes the sponsors may have made some money form it, but I kind of bet it was more work that the dollars justified. But it did open the event to new people who otherwise might not have participated.
And finally, the fact that it was focused on self help products, and 70% of the event was such, added a lot of value to members. It was a whole lot more than the same old products they see in every other giveaway.
And even though I already said finally, I just remember they had a surprise cash bonus open to members who came in during the last few days. They gave a goose to all of us JV partners to promote the event again in the final days and gave us a reason to write out lists to drive traffic in the last few days.
Many of these events die off after the first few days, this one added a lot of opt ins to my list on each of the last few days. Amazing.
Other Giveaway promoters need to take a good look at this event. They made it fun to promote, and what other sponsors need to see, is that the incentives they used didn’t involve a lot of cash. The top prize was the ability to send a mailing to a 50,000 name list. This is valuable to JV’s and should be relatively easy for any major promoter to copy. The incentives for those of us who worked to get our 50 members in was being listed on a web page somewhere and the right to display a graphic badge one of them spent 15 minutes to a half hour designing if that.
I hope that the success of this event reverberates across the industry.
It took a lot of work, and a team effort, but Steph, Gary and Rodger have done themselves proud. Congrats to all three.
