Give and You Shall Receive. How would you like to add a hundred new prospects to your sales list? How about a thousand to ten thousand?
How would you like to do that without spending a dime? It’s possible and it is being done every day.
In recent years a new phenomenon has developed in the internet marketing world that has great potential for on and off line businesses. The most remarkable fact is that it is virtually free and is readily available to the one person micro business as well as the corporation.
That tactic is what has come to be known as the free give away.
Joining most Give Away events as a contributor is free. What is required is that you provide a worthwhile report or product that people can download for free and that you assist in generating traffic to the event.
In recent years many event promoters have refined their systems to make these events worthwhile for both established players with large lists and for newbies with no or small lists.
Established players compete for prize money won by attracting the most people to the event, and by a point system to get their free offerings a higher placement in the catalog of freebies.
Newbies are less likely to have large established lists, but are often offered a low cost optional upgrade that allows them to be placed higher than those who choose to go the totally free route. The minimal cost of these upgrades are often more than justified by the additional traffic they generate.
The gifts are usually digital products, like E-Books, Reports, Audio-Video products, Membership passes, and Software or Scripts.
The host of the event pools all the gifts contributed collectively by the partners in a member’s area. They will typically rank the gifts based on the number of points or visitors the contributor has helped bring to the site.
This is where the visitors will go to download any gifts of their choice at no cost to them. You, as a contributor, prepare an opt-in page for visitors to sign up to your mailing list when they download your gift. Anyone who wants to download your free gift must join your mailing list. You then have a lead who has demonstrated at least a little interest in your product assuming your gift is related to your product line.
As importantly, You also have their permission to email them follow up messages to further develop a relationship with them. Your visitor-turned-subscriber has the option to cancel their subscription to your mailing list at any time. But you can expect most to stay on your list long enough for you to build a relationship with them.
For example, if your free report is on how to select and properly apply ski wax, and someone downloads your report you can be relatively certain that the person is a skier. They have raised their hands and identified themselves. You now follow up with other good information that will lead them to understand that you are the best resource for their next pair of ski’s or ski vacation or what ever ski related product you are marketing.
If yours is a highly specialized niche, you will likely have fewer people download and subscribe that those with a broadly popular niche. But those that do, will be just the people you want to focus on.
If you have a popular product or niche, you can expect to attract a larger pool of people, but you will also need to be even more vigilant in your followups as you will likely have competition for their attention.
But the good news is that you now have that chance. A good free product tied to your mainline business can be used over and over again in numerous such events, although its a good idea to add some variety over time.
Combined with a good followup strategy, you can attract hundreds if not thousands of new leads, and follow-up with them on autopilot for next to nothing.